Social Media Archives - Indigo Blue Productions

Influencer marketing is on the rise with your potential customers now 60% more likely to believe your current customers (usually a complete stranger) more than your own marketing or online presence.

Peer reviews are becoming more and more important. It sounds obvious, but your employees are customers as well and if you aren’t paying attention to the power of your own team to influence your customers, then this is the blog for you.

Your own internal team are right there and ready to engage with the world on your behalf, if you give them the opportunity and motivation to do it. In fact, they are probably already doing so, whether you like it or not. So, as with everything to do with social media, it’s better for your business to engage with it than let it go on without you.

So these are just a few ideas to help you give your team reasons to start promoting your business on your behalf.

Ask your employees to write blogs, create vlogs and podcasts

Ask everyone in your business to help create the outward messaging. They’ll connect with it more and are far more likely to share it on their own social channels. Give them advice and support in doing it. Give them the time and facilities to make it happen. Give them the authority to write and produce commentary that they feel appropriate. We’re assuming here that you have already created a culture where your employees want to write and say nice things about the business. If not, then we have a blog for that too!

Ask your junior team members to ‘interview’ your senior leaders

This connects to the previous idea. Again, the key is to allow for open and honest discussion. If your leaders are not willing to be honest, your junior members of the team will spot it immediately – and if they can, so will your customers. Again, if it’s a piece of work that your team members are helping to create, they will be more willing to share it themselves.

Consult your employees on business decisions

OK, so maybe not every decision, but getting your teams invested in the company and in its intellectual leadership, will create a powerful connection, This will give them the sense that they are helping to influence the direction of the business and their own future. Actively listen to your colleagues and staff

This sounds obvious, but it’s so rarely done well. Leadership is difficult and time is very precious, but one of the most important things a leader can do is to ‘actively listen’ to their people. That means, putting the phone on silent, being present in the room with the other person and engaging with them. They are representative of your whole company and your customers – without them, your business dies.

Create and engage two-way communication with your people

This is a whole topic in itself. The key is to open up channels of communication so your colleagues can feel like they have a means to connect with the senior team, at a time that suits them. To complete the circle, your leaders need to respond, fully and compassionately.

Create a ‘reverse mentoring’ scheme

We recently ran an event where a speaker had talked about a successful ‘reverse mentoring’ scheme they had set up in the business. Simply put, as you would imagine, a junior team member was mentoring a senior leader. It was so successful, the business renamed it – ‘Mentoring’! This kind of engagement

If you haven’t already done so, try and get an intranet that mimics Facebook!

Again, this is an entire blog in itself. In a sentence – your teams have every communication platform at their fingertips 24/7. If your internal communications platforms don’t match up, then they might as well not be there! The days of ‘push’ communication are gone!

We’d love to hear your thoughts on this and all our other blogs, so please do let us know what you think!

In an age where there are three generations working in business today, we recognise that using technology is essential to engage a ‘GenY’ population, but your ‘Baby Boomers’ will need something quite different. Therefore, using a variety of ways to engage everyone at your events is essential.

For years, companies have organised conferences, bringing together their employees who take time out of the business to deliver strategic messages, bringing the audience up to speed with the latest initiatives and rewarding them for a job well done.

In our opinion, as your delegates become more technology-aware, your business conference must stay up to date with the way in which your delegates wish to communicate, if you want to get your messages across effectively.

How interactive are your conferences?
How effective are your speakers and facilitators?
How do you involve the quieter members of the audience to ask questions?

Would you like an innovative and modern approach that gets your audience interacting with you in a way that helps you to gauge the level of buy in at your event immediately?

Well, we have recently been providing our clients with a solution for their conferences and achieving results that impressed them and their delegates.

How does it work?

We provide an iPad for each table, group of people or individuals and, where required set up a dedicated Twitter account and hash-tag. The iPads can be branded with your conference or company logo on. They can also have vital documents relating to your event that your audience can click on and refer to.

Using the hash-tag, we can track comments that your delegates are making throughout the event from their own twitter accounts. So, this is similar in concept to the interactive voting pads and text service, but there a subtle but important difference.

Once we have moderated the Twitter feed comments, we can then put them all up onto the conference screens for the speakers to use as discussion topics.

We ask the delegates to tweet questions and thoughts during the sessions. At intervals, the facilitators or speakers can refer to the twitter feed and get a sense of the audience’s thoughts and take questions from the twitter feed comments as well as the regular Q&A session.

What is the benefit to the audience?

It allows the quieter, more introvert delegates who wouldn’t necessarily have put their hand up and asked a burning question to feel more confident to do so by typing a tweeted question.

Audience members feel they are part of the event and not just being spoken to all day.

What is the benefit to the Company?

Sometimes speakers can run out of time and audience members who have questions often don’t get the opportunity to ask their question.

The great benefit of using the twitter feed and hash tag option is that questions that didn’t get answered during the event can be answered afterwards. Sometimes our clients place a Q&A session on their intranet following the conference so audience members can see the answers to their questions and others from the day. It is a great way to embed the key messages from the speakers at the event.

You can judge the level of your audience. When the twitter feeds slow down, more than likely, so has the energy of your event!

If you are keen to encourage your audience to ask challenging questions, you could set up a twitter account for the event and set all of your iPads to use that account. That way the questions would stay anonymous and potentially you could get to the heart of what people really think.

You don’t have to have someone at the conference writing down the questions, you will have a record of all of the questions from your twitter feed account.

What if a challenging question comes up on the screen that our speaker would prefer not to answer there and then?

That wouldn’t happen. One of our event crew will sit with a member of your company during the event to ensure that only the questions being displayed on the main conference screens are relevant and appropriate to the environment.

If the question is not relevant at the time or controversial, you may choose to answer that question at a later date via your company intranet or news bulletin.

Can’t I just stick with a more traditional approach, I am not really into Twitter?

Well that’s lucky, because we are! We are here to help and in an age where there are three generations working in business today, we recognise that using technology is essential to engage GenY and different to perhaps what a baby boomer would want. Therefore, using a variety of ways to engage everyone is essential

We can support you prior to and during your event to help you set up your twitter account and #tag for your event.
We will brief your facilitators and speakers ahead of time on how it will work on the day.

Finally we will be there on the day so you can stay relaxed and enjoy your event.

We’ve worked with a number of businesses that have engaged this type of technology and both the delegates and the speakers have been hugely impressed by the difference in the way the events have run.

Delegates feel a sense of energy in the room and are engaged by their ability to interact with the speakers in real-time. The speakers feel a sense of their audience actually hearing them and being a part of the delivery of the speech.

If you would like to discuss how using this technology could help you at your next event, call us today and we will be happy to help.