10 Great Reasons for using video in your marketing!

Social Media

In an age when everyone has something to say and a host of global communications channels they can use, you need to stand out, if you want to get customers to notice you.

Let’s start with video:

1. Retention rate for visual information is roughly 65% Vs 10% for written info

2. Social users are 5 times more likely to click on videos and photos 

3. Consumers are 78% more likely to buy if they come from a social media channel into your website 

4. Videos help increase sales conversion by an average of 43% 

5. Brand recall increases 9 times with ad campaigns on multiple screens (Tv, Online Video etc.)

6. Websites are 53 times more likely to reach page one on Google if they use on page and off-page videos as part of a search strategy

7. This year, 50% of all internet traffic will be generated as a result of video.  In 2017, it is predicted to be over 90%

8. 92% of B2B customers watch video before making a purchase or an enquiry

9. Consumers are 63% more likely to buy after watching an ‘explainer’ (‘How to..’) video

10. Video Results have a 41% higher click through rate than standard text entries