Marketing is dead – Long live culture!

…And the culture of your business should be a part of your DNA! Marketing and Communications for a business has changed.  Telling or showing your customers what you want them to believe about your business is no longer a thing! Your customers are way too savvy, too sophisticated and will easily see through your attempts […]

Making your videos work for you…

As with your website, a video is just a tool in the tool-kit.  It’s how you make it and what you do with it that will bring you real success and a return on your investment. You will no doubt have heard by now that video is an essential communication tool, in marketing and other […]

Influencing your ‘Influencers’

Influencer marketing is on the rise with your potential customers now 60% more likely to believe your current customers (usually a complete stranger) more than your own marketing or online presence. Peer reviews are becoming more and more important.  It sounds obvious, but your employees are customers as well and if you aren’t paying attention […]

How Important is using video in your Graduate Recruitment Strategy?

Our answer would be “Absolutely Vital”!  However, as we are a film production company I guess you would expect me to say that.  So, let me share some insights that demonstrate why you should use video if you want your audience to connect with you and your company. In recent years, the number of videos we […]

7 STUDENT RECRUITMENT VIDEO IDEAS TO HELP YOU ATTRACT MORE GRADUATES

There are plenty of different approaches you can take with a student recruitment video. Having seen hundreds produced by companies in many different industries, a lot are quite formulaic, while others are exciting, interactive or arty. Choosing the right strategic approach to student recruitment videos is about getting the tone right, to attract the right […]

3 QUESTIONS TO ASK A GRADUATE RECRUITMENT VIDEO COMPANY AND MARKETING AGENCY

The million-dollar question is usually not whether or not you need a graduate recruitment video, but who you get to produce it. Some companies are lucky enough to have an in-house film production team to create their videos, but this can be the exception rather than the rule. The choice usually comes down to hiring […]

HOW TO USE GRADUATE RECRUITMENT VIDEOS TO ATTRACT THE BEST TALENT FOR YOUR COMPANY

A graduate recruitment video can be an invaluable ally when reaching out to find the next generation of talent for your company, or it can fall completely flat. The outcome largely hinges on how the videos are used. Most major graduate recruiters make use of recruitment videos these days. They have become an accepted part […]

GET CREATIVE WITH YOUR GRADUATE ATTRACTION STRATEGIES TO BECOME THE NUMBER ONE TALENT RECRUITER IN YOUR INDUSTRY

To compete effectively with your competitors for the cream of each year’s student cohort, you need a talent attraction strategy that lets you stand out from the crowd. Companies in the upper reaches of the Times Top 100 Graduate Recruiters List have two characteristics which, taken together, act as powerful keys to success. These are […]

Have you already got enough on your hands?

We bring all our expertise and professionalism from our big conference events to your smaller meetings as well. When you’ve got the delegate management, your senior team and external speakers to look after, you probably could use a little help with the microphones and powerpoint presentations.  That’s where we come in…. But we can add […]

10 Great Reasons for using video in your marketing!

In an age when everyone has something to say and a host of global communications channels they can use, you need to stand out, if you want to get customers to notice you. Let’s start with video: 1. Retention rate for visual information is roughly 65% Vs 10% for written info 2. Social users are […]

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